About Stuart Deadman (Norfolk)
Building projects. Building people. Building back.
Stuart Deadman is a Norfolk-based entrepreneur and construction leader, best known as Managing Director of Bespoke Construction Group, specialising in higher-end new homes, renovations and extensions.
He's also someone who speaks plainly about pressure, rebuilding, and what it takes to lead when life isn't tidy. That mix of high standards + real life is what the Stuart Deadman brand is built on.
He's also someone who speaks plainly about pressure, rebuilding, and what it takes to lead when life isn't tidy. That mix of high standards + real life is what the Stuart Deadman brand is built on.
If you're here for:
At a Glance
Operator
Joint owner of multiple children's leisure parks in East Anglia.
Resilience
Suffolk Back Yard Ultra (3 consecutive years) — best: 33 laps / 137.51 miles (2024); latest: 28 laps / 116.68 miles (2025).
Mentor
Coach for his son's team (confidence, discipline, teamwork).
Advocate
Supporter of causes including men's mental health initiatives, 8:56 Foundation, and Nacoa (National Association for Children of Alcoholics).
The Three Pillars That Define Stuart
Pillar One
Standards that show up in the details
Stuart's approach is simple: quality isn't a slogan, it's a system. Clear scope, clear comms, strong planning, and a finish that matches the promise.
What clients and partners can expect:
This is how you build trust — on paper, on site, and at handover.
Pillar Two
Discipline and resilience (built one rep at a time)
Stuart's discipline isn't for show. It's the engine that keeps standards high when the pressure hits. He's spoken publicly about routines, habit tracking, and building high-performing cultures while managing real mental challenges.
Physical endeavours: Suffolk Back Yard Ultra (SBYU)
SBYU is a last-runner-standing endurance format: run 4.167 miles every hour, on the hour, and keep going until you can't start the next loop (or one runner remains). Stuart has competed for three years running, pushing deep each time:
SBYU 2023
(DNF)
25 laps · 104.17 miles · 19:03:49
SBYU 2024
(DNF)
33 laps · 137.51 miles · 25:27:42
SBYU 2025
(DNF)
28 laps · 116.68 miles · 20:55:24
Why it matters: this isn't "fitness content". It's a practice ground for the traits that show up in Stuart's everyday work ethic — pacing, composure, problem-solving, and continuing when it's uncomfortable.
Pillar Three
Community, causes, and men's mental health
Community isn't a marketing angle for Stuart; it's a responsibility. Alongside men's mental health initiatives, he also supports Nacoa (The National Association for Children of Alcoholics), a UK charity founded in 1990 that provides information, advice and support for people affected by a parent's drinking. Including many whose difficulties only become clear in adulthood.
Nacoa also runs a free, confidential helpline: 0800 358 3456
Construction can be a tough environment. Stuart supports causes that turn awareness into action, especially those focused on men's mental health.
In December 2023, he even released the "Merry Buildmas" charity single to support 8:56 Foundation, aiming to help the charity reach a £5,000 fundraising goal through streams and shares. 8:56 Foundation's mission is to raise awareness, increase support, reduce stigma, and use sport/community to encourage men to talk and reduce loneliness and isolation.span
Nacoa also runs a free, confidential helpline: 0800 358 3456
Construction can be a tough environment. Stuart supports causes that turn awareness into action, especially those focused on men's mental health.
In December 2023, he even released the "Merry Buildmas" charity single to support 8:56 Foundation, aiming to help the charity reach a £5,000 fundraising goal through streams and shares. 8:56 Foundation's mission is to raise awareness, increase support, reduce stigma, and use sport/community to encourage men to talk and reduce loneliness and isolation.span
£30,000+ raised so far, and the impact it can have
Through charitable activities, Stuart has raised over £30,000. He hopes to keep raising this number as he continues to push himself.
Fundraising matters because it helps fund the kind of support that changes outcomes:
Fundraising matters because it helps fund the kind of support that changes outcomes:
For Stuart, community isn't branding. It's about responsibility, and it's local.
The Human Side (without the PR gloss)
Stuart is direct, driven, and grounded in Norfolk. He's proud of what he's built and honest about the losses, pressure, and hard lessons life has brought. Always open to mentoring local entrepreneurs to drive the community forward.
That drive and honesty are a big part of why people connect with him: it's not motivational noise. It's lived experience, channelled into higher standards, better leadership, and meaningful community impact. He has spoken several times candidly about some of his personal and professional battles.
That drive and honesty are a big part of why people connect with him: it's not motivational noise. It's lived experience, channelled into higher standards, better leadership, and meaningful community impact. He has spoken several times candidly about some of his personal and professional battles.
Coming Back From the Ashes
Stuart's journey as an entrepreneur hasn't been a polished success story; it's a narrative of resilience, rebuilding, and straight-talking. He is the Director of Bespoke Construction Group, but before he reached this 8-figure milestone, he hit rock bottom.
In 2020, amid the dual challenges of the pandemic and the construction industry, his business closed. This followed an incredibly difficult personal period where he lost his best friend brother in a tragic accident and supported his mother through a cancer diagnosis. He's had to fight his way forward to keep his active brain moving and put rights to some wrongs.
Today, that perspective is his greatest asset. He is open about his mental challenges and the "demons" that men often don't talk enough about. Stuart believes that authenticity and higher standards are the only way to lead a high-performing team.
In 2020, amid the dual challenges of the pandemic and the construction industry, his business closed. This followed an incredibly difficult personal period where he lost his best friend brother in a tragic accident and supported his mother through a cancer diagnosis. He's had to fight his way forward to keep his active brain moving and put rights to some wrongs.
Today, that perspective is his greatest asset. He is open about his mental challenges and the "demons" that men often don't talk enough about. Stuart believes that authenticity and higher standards are the only way to lead a high-performing team.